Thinking Out Loud
Articles & Insights
I write about marketing technology, digital strategy and the ideas shaping how brands communicate. Published on LinkedIn.
Featured
Strategic B2B Marketing — Best of LinkedIn CW 06/07
MarTech 2025 Insights and What 2026 Will Demand From Marketers
Is hyper-personalisation genuinely achievable through MarTech platforms? Why did 2024 focus on campaigns while 2025 shifted to system development? And what will 2026 demand from marketers navigating an increasingly AI-driven landscape? A deep dive into the state of marketing technology and where it is heading.
Read on LinkedIn →AI & Marketing
Is AI Changing Marketing Forever? Here's How
The marketer is the conductor, and AI is the collection of instruments that follow their lead. As AI accelerates from personalisation to hyper-personalisation, this article explores what it really means for marketers to stay in control and why human creativity remains irreplaceable.
Read on LinkedIn →AI
MarTech
Fintech & Trust
Trust Is the Product: Rethinking Marketing Strategy in the Crypto Industry
In most industries, trust is the result of a successful customer experience. In crypto and financial technology, trust is the prerequisite for it. This article explores how marketing shifts from persuasion to credibility when uncertainty is part of the product itself.
Read on LinkedIn →₿
Fintech
Experience & Technology
From Ads to Experiences: How Immersive Marketing Is Rewiring Customer Behaviour
People buy what they remember, and what they remember is often what they felt. From IKEA Place to Nike Reactland, this article explores how AR and VR are transforming consumers from passive observers into active participants inside brand stories.
Read on LinkedIn →AR
Immersive
Follow Along
More articles on LinkedIn
I write regularly about marketing strategy, technology and digital growth.